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Our Senior Team

Jon Treharne (Alison Treharne’s husband) operates as Managing Director.

I have been in Financial Services over 10 years, with my passion for the industry having grown immensely. I completed my Level 4 Diploma in Regulated Financial Planning back in early 2018, which further enhanced my technical knowledge and skills. I manage the Paraplanning department here at SFP, conduct product research, report write and assist the Admin department with technical queries.

My ambition has always been to have a successful career within Financial Services and to help people realise their financial goals. In order to achieve our lifetime objectives effective planning is required and I want to ensure that, even from a young age, people understand the importance and value of such proficient advice.

Outside of work I am a keen baker and avid sunset watcher! I can often be found on a beautiful Cornish beach or walking the South West Coast Path.

E-mail me Jon Treharne - Managing Director

Alison Treharne – Chartered Financial Planner and Fellow of the Personal Finance Society.

“I was brought up to look after what you have and to save. I was also brought up reading the Financial Times newspaper but that was a little unusual for a girl of 9.

As a Chartered Financial Adviser in Plymouth, I want my clients to understand that financial planning is an essential part of life. If you want to achieve certain things in life, such as owning your own home, funding educational fees or early retirement then you need a plan to get you there.

Once I know my clients aims and ambitions I work with them to financially plan for it to happen. My biggest strength is to bring the skill of investment and pension knowledge into that plan. You need a plan for your money; know your destination and I will help you get there.”


Alison is a Chartered Financial Planner and Fellow of the Personal Finance Society. This membership level is attained upon successful completion of the PFS Fellowship programme, the highest qualification awarded by the Chartered Insurance Institute. She worked in the City of London for investment management firms for 10 years, with another 5 years previously in banking and insurance. She set up Shore Financial Planning (Plymouth) Ltd to provide financial advice for private and business clients wishing to build and manage their wealth. Alison is also a qualified Discretionary Investment Manager.

Alison Treharne - Chartered Financial Planner and Fellow of the Personal Finance Society

Ben Yearsley – Investment Director.

“I am extremely well connected to many of the top fund managers in the UK and further afield. This gives me unparalleled access to them on a personal and professional level and enables me to make well considered judgements on their strategies for investing. I have known and worked with the principals of Shore Financial Planning for many years and I am delighted to be a member of the team as Investment Director.”


Ben joined Charles Stanley in 2012 as Head of Investment Research after many years with Hargreaves Lansdown. Ben is a well-known investment commentator with a broad experience in all facets of the media from TV and radio to the printed word. He is primarily based in Bristol. Ben is also a qualified Discretionary Investment Manager.

Ben Yearsley - Investment Director